A city logo is a visual representation to solidify a distinct city personality, promote tourism and business, and bolster a positive perception by inhabitants and the rest of the world. The City of Pasco’s current logo and mark (pictured) dates back to the 1960s, and while it represents a large part of the city’s history the City has grown and flourished into so much more since then. The City needs a logo that represents what the city has become today. To accomplish this, the City has contracted with local marketing and design agency BrandCraft to design the City’s new logo. BrandCraft will be gathering public input to create concepts for the new logo design, and ultimately the final City logo.
Above all, the people and community make the City of Pasco what it is. This logo is not just the city’s logo, but everyone in the city. YOUR input is vital to the design of the new logo. Before any design work begins, BrandCraft and the City is in the process of gathering public input to create the direction for the design. BrandCraft has provided a logo redesign input survey where you can answer questions about what the city represents and give feedback about you want to see in the new design. Participating in this survey give you a chance to play a role in the design! This survey will be open until June 25.
Using the input received from the online survey and our Ambassador group, BrandCraft and the City of Pasco put together a plan for the direction of the logo redesign and presented it at a Public Meeting on June 20. At this meeting there was not any actual designs, just information showcasing the direction of the design. Community members in attendance reviewed project information and provided feedback they have on the design direction and gave some design ideas. After this meeting, the design process began.
BrandCraft will design a few different logo options using the community input received, and these concept options will open for public review and feedback at a meeting held July 30. This is the final public feedback session before the final concept is created- the entire Pasco community is invited and encouraged to take part!
For more information on the Logo Redesign Process, contact Communication Services at (509) 545-3485.