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A city logo is a visual representation to solidify a distinct city personality, promote tourism and business, and bolster a positive perception by inhabitants and the rest of the world. The City of Pasco’s current logo and mark dates back to the 1960s, and while it represents a large part of the city’s history, the City has grown and flourished into so much more since then. The City needs a logo that represents what the community has become today.
To accomplish this, the City has contracted with local marketing and design agency BrandCraft to design the City’s new logo. BrandCraft will be gathering public input to create concepts for the new logo design, and ultimately the final City logo.
Above all, the people and community make the City what it is. This logo is not just the City’s logo, but everyone’s in the community. The public’s input is vital to the design of the new logo. Before any design work begins, BrandCraft and the City will be gathering public input to create the direction for the design. That process includes:
To take the survey, or for more information, visit www.pasco-wa.gov/logo.
For more information on the redesign process, please call Communication Services at (509) 545-3485.