A city logo is a visual representation to solidify a distinct city personality, promote tourism and business, and bolster a positive perception by inhabitants and the rest of the world. The City of Pasco’s current logo and mark (pictured) dates back to the 1960s, and while it represents a large part of the city’s history the City has grown and flourished into so much more since then. The City needs a logo that represents what the city has become today. To accomplish this, the City has contracted with local marketing and design agency BrandCraft to design the City’s new logo. BrandCraft will be gathering public input to create concepts for the new logo design, and ultimately the final City logo.
Using the input received from the online survey and our Ambassador group, BrandCraft and the City of Pasco put together a plan for the direction of the logo redesign and presented it at a Public Meeting on June 20. At this meeting there was not any actual designs, just information showcasing the direction of the design. Community members in attendance reviewed project information and provided feedback they have on the design direction and gave some design ideas. After this meeting, the design process began.
BrandCraft has designed a few different logo options using the community input received, and these concept options were presented to the public at a meeting held August 7.
You can rank the concepts via this online poll open until August 18. The City Council will then consider the poll results, other public and staff input, and make a decision on the new logo. Below are the concepts:
For more information on the Logo Redesign Process, contact Communication Services at (509) 545-3485.